Here’s some tips to help you raise heaps for your charity and give you an awesome glow of achievement and happiness!
To make your Hero Page as effective as possible, upload your own photograph or even better, a video showing you in action. In your webpage entry, try to tell a story: explain why you are trying to raise money, the specific uses the money can be put to and why you are personally moved to support your cause. Personalise your page!
SHARE YOUR FUNDRAISING PAGE ON SOCIAL MEDIA
Social media (Facebook, Twitter or Instagram) is a great way to share your story and your fundraising page.
Before you share your page more widely, ask a few people close to you to sponsor you first to get things started. If you can, ask people you think might be quite generous, as this encourages others to be generous too.
Post about your fundraising on social media try to give people a reason to sponsor you there-and-then, rather than holding back till later. Tell them you want to get on our leaderboard! http://neonnightwalk.co.nz/fundraise/get-fundraising
Post every few days or so to keep reminding people and to create a buzz and sense of momentum around your fundraising campaign.
You can create ‘hooks’ or reasons to give updates or to base a fundraising ask around. Like your fundraising targets, or training milestones, event preparations or just to say thank you!
Here are some ideas to put these tips into practice:
- For your first post, tell people what you’re doing and let them know you’d be really grateful for a few donations to get you off to a flying start.
- Lots of companies encourage staff to participate in charitable events and fundraising, so ask your company if they are willing to include something about you on the company website or the intranet or company newsletter. Some companies offer a donation-matching scheme, where they will match the amount of money an employee raises.
- Post every so often asking people to help you get to the next fundraising milestone, e.g. “Thanks everyone for helping me reach $160! Can anyone help me get to $200? [link to your page here]”. You could do this every two weeks or so, when you’re approaching a new milestone.
- Thank people publicly for their donation to keep drawing attention to what you’re and to create positivity around your fundraising, e.g. “Big thanks to Jen, Claire and David for their donations – I’m now at $200! Thanks everyone for your support. It means a lot”. You could do this every week or so, depending on how often you get donations.
- Use your training milestones and remind people about the effort you’re putting in, e.g. “Just back from a 10k training run, furthest I have ever run. Thanks so much for your support – it’s really helping my legs to keep going! If anyone else is able to sponsor me, I’d be really grateful [link to your page here]”.
- Payday or towards the end of the month is a good time to ask for donations. If you feel like it, you can just be completely blatant about this with something like “Since it’s pay day… can anyone spare a dollar or two to support my run? Thanks to everyone who has helped me to raise $400 so far. I’d be super grateful if you could help me get to $500 [link to your page here] :)”.
- If you have any funny stories or if anything significant happened to you during your training, or event preparations, share these.
- Photos or videos can really bring what you’re doing to life, and are great for sharing on social media. You don’t need fancy equipment- you can just use your phone. Funny photos or videos always go down especially well. Check out this guide to using video.
- Reminders in the run up to your event, e.g. “I can’t believe I’ll be trekking 18 kms in the dark, dressed in a neon tutu this time next week. Thanks to everyone who has helped me raise $600 so far. If anyone else can help I’d be really grateful for whatever you can spare [link to your page here]”.
- Reminders of your story/why you’re doing this, e.g. “A week today is the big day. I’ll be walking up some serious stairs and clocking the km’s. Here’s a reminder of why I’m doing this.. link to page. I would be so grateful for any support you can give.
- Day before, e.g. “Tomorrow is the big day. I’m really nervous! Thank you so much to everyone who has helped me raise $700. I’d be really grateful for any last minute donations [link to your page here]”.
- Donʼt stop fundraising when the event finishes. A surprising number of donations are received after the event has finished, so donʼt stop fundraising when your event is over. Once youʼve recovered, update your Hero Page again and email it to your contacts. Itʼs a great way of letting those who have supported you know you have achieved your . goal, and of prompting anyone who still hasnʼt donated to do so.
SHARE YOUR STORY BY EMAIL
Don’t forget email! Share your story by email with friends, family and workmates who aren’t on social media.
You might want to send an initial email (possibly on or after pay day!) and another reminder email (or two!) nearer the time of your event. Consider changing your email signature at work and/or at home to add a line at the bottom which includes the web address of your Hero Page.